A question of image?

1. I wonder whether SMEs realise the influence graphic design has over their growth and success?
2. Is graphic design an insightful investment?

Rebranding is key to recovery

The Survey Shop, commissioned by Principle Group

• 85% of UK business leaders and managers believe that design will play an important role in generating a recovery for some, or all, brands 

• 56% of marketing directors of blue chip companies believe that a downturn could be the best time strategically to rebrand 

• 63% of business leaders agree that the act of launching a new brand identity in uncertain times signals a bold embracing of change 

• 65% of business leaders believe that rebranding would help large corporate institutions get back on track